How To Prepare For A Website Redesign
A website can perform great things for your business, from building your reputation to driving more leads and sales. May be your current website is too slow, or the content looks so simple. Maybe you’re kicking off a total brand, and everything needs to revamp now. Whatever the reason is, a new website is a thrilling prospect. This article has a checklist, so get ready to nerd out!
Brand Assessment
What is your business? How are you better than your competitors? Why should people consider you? The creative elements on your website need to grab the visitors and turn them into customers. Even if you’re planning a subtle redesign to combine the latest technology, you’ll still need a clear direction for your branding.
Content Audit
One of the most time-taking steps to prepare for a website redesign is evaluating content to decide what to keep and remove. At Datota Tech, we help clients with content management services USA to import exiting content from old websites while identifying gaps and adding new content before migration.
Strategy
If your business has a solid digital strategy that includes all of your assets and channels, it’s a good job! That plan should guide every single step of the process. Maybe you’d like to review your ongoing strategies and make tweaks before you kick off a website design. Or maybe your old website was developed without a strategy, and you’re willing to unite your digital assets around your goals.
SEO (Search Engine Optimization)
SEO is another huge step when you prepare for a website redesign. Your old website will have built up domain authority over the years, and each piece of content has been crawled, indexed, and ranked for countless terms with SEO services USA. Failure to properly follow SEO best practices while migrating each piece of content to a new site cab result in crawl errors, major red flags to search engines, and even penalties.
Technical Requirements
If the purpose of your website redesign is to be able to generate new sales or email platform, this is a no-brainer. However, it is still important to know what you and your visitors need to be able to accomplish with the new website.
Budget
We all want a top-notch website that is cheap and designs quickly. As you prepare for a website redesign, it’s crucial to have a clear image of your budget, and what you expect to get from it. Whoever you choose to get the job done, keep your budget upfront.
Now you’re ready to start your prep work, and move toward kicking off your business website!
