How To Select The Appropriate Theme For Your Shopify Store
When it comes to designing an e-commerce store Shopify is a well-known platform to go with. It provides you a huge variety of themes to select from and the options of adding customized themes. With thousands of themes to select from, how to decide which theme is appropriate for your Shopify web design? The following are some of the points you must consider while getting the perfect theme for your Shopify e-commerce store.
Responsive
All designs available in the Shopify theme store are mobile-friendly. It’s the first step when it comes to Shopify accepting any theme in its store. However, many developers choose to hide a few features on devices with smaller screen resolutions such as smartphones and tablets.
Mobile traffic consists of almost 50% of all the visitors on an e-commerce website. Not displaying all the functionalities of your website to your huge audience can be a mistake for you.
You need to make a perfect match so that you don’t overload your website with too many extensions and images that slow down the page load speed which can affect user experience.
Clear Navigation
Many e-commerce store holders have a complaint that they get maximum traffic on their store but it doesn’t turn into customers. One of the major problems that visitors face on your e-commerce website is navigating through the different levels menus while looking for desired products.
During your Shopify design and development process, make your menu and navigation bar as simple as possible. Try to decrease the maximum steps between the homepage and the product page. A mega menu would be highly suggested if you have multiple categories, brands or products that you sell on your website.
Attractive Blog
Blogs help to grab the visitors engaged with your website and for generating organic traffic. A blog is an effective tool for SEO and Shopify. However, some developers and designers can overlook its importance during their Shopify design and development stages.
Keep in mind, a blog should have beautiful banner images that make it look attractive. There should also some other features that make it SEO friendly. As per Shopify strategies, a featured blog image is displayed on the homepage and your designers need to make sure it goes well with the overall website theme.
Add Videos
Adding videos to your website helps to make your website more attractive. Apart from the aesthetics, adding videos about your company and the products can engage your customers a bit more with your website.
You need to choose a theme that enables your designers to add videos on any page in any section. Moreover, you can add videos on specific product pages and a company introduction video on about us page.
Large Images
To make your website attractive use large images. Adding high-quality images of your products is the perfect pair to grab the online customers that are more enticed by visual rather than the written word. Always choose large images to achieve the desired outcomes.
Conclusion:
Always try to select a theme keeping in mind which product you’re selling and which category you belong to. Even a theme meets all the above points, it still may not be right for the kind of Shopify store you want to be developed. First, know your targeted audience and business, then pick Shopify theme customization as per requirements.
